Pricing Policy & Price Comparisons

Pricing Policy & Price Comparisons

1. Our Pricing Approach

We operate an ongoing promotional pricing model. This means:

  • We offer discounts across our product range on an ongoing basis
  • Prices may vary over time due to market conditions, supply costs, promotions, and competitor pricing
  • We do not operate fixed‑term “sales events” unless explicitly stated on individual product pages

All prices displayed on our website are current at the time of viewing and are subject to change without notice.

2. What the Strikethrough Price Represents

The strikethrough price displayed on our website:

  • Is not a Recommended Retail Price (RRP)
  • Is not a manufacturer‑set or supplier‑provided price
  • Is not necessarily the price at which we previously sold the product

Instead, the strikethrough price represents a market‑indicative reference price, which is:

An estimate of the typical price at which comparable or similar products are offered for sale in the Australian market at the time the comparison is made.

3. How Market‑Indicative Prices Are Determined

Market‑indicative prices are determined by reference to one or more of the following:

  • Prices of comparable products offered by other Australian retailers
  • Publicly available online pricing for similar products
  • General market pricing trends at the time of review

Market conditions may change, and competitor prices may vary independently. As a result, the market‑indicative price may not reflect prices offered by all retailers or at all times.

4. Understanding the Displayed Savings

Any displayed saving or discount:

  • Is based on a comparison between our current selling price and the market‑indicative price at the time of assessment
  • Does not represent a guarantee of savings against all other retailers
  • Is intended as a general pricing reference only

We do not claim that our products were previously sold at the strikethrough price unless explicitly stated.

5. Ongoing Promotions & Price Variations

Because we operate with continuous promotions:

  • Prices may change regularly
  • A product may remain discounted for an extended period
  • A strikethrough price may remain displayed while market conditions support the comparison
  • We may update or remove market‑indicative prices at any time

We do not represent that any discount is available for a limited time unless expressly stated.

6. Accuracy & Compliance

We are committed to transparent and accurate pricing and aim to comply with the Australian Consumer Law (ACL) and ACCC guidance on price representations.

We maintain internal records supporting our pricing comparisons and review them periodically to ensure they remain reasonable and current.

7. What This Is Not

To avoid any confusion:

  • Strikethrough prices are not RRPs
  • They are not manufacturer‑recommended prices
  • They are not former prices unless expressly stated
  • They are not guarantees of the lowest market price